Textual Analysis

Whites Stripes - Hardest Button to Button

When the audience look at this music video they are able to see a distinctive pattern since it is clear what genre the band is trying to portray. The red and black colour scheme which they have chosen to use is a conventional indicator. Both of these colours possess the connotations of a rebellious and dangerous outlook. This is something that we associate greatly with this band as they were known to use these colour schemes on all album covers and throughout most of their videos. The locations that were chosen for this are places in which the younger audience (their target audience) would usually associate with. Places such as the park and the underground subway station, rebellious happenings would take place in these sorts of places. giving the younger audience a craving to go against social norms.  This would be due to that fact that they are an alternative rock band, as these colours are what are normally referred to when alternative or indie is talked about.
This band were signed up to Warner. Which is a strange factor considering that Warner is a conglomerate that does not tend to dabble in the not so mainstream spetrum of the music industry and they are not a band that really conforms to a 'mainstream' outlook with their ideologies and style.
This video largely consists of long shots which shows the all of the instuments and the artsists that are playing them. All two of them. This would be used to show the progression of the stop motion effect of the editing and allows us to see both the artist and the location. At some points of the video the singer is presented in a close up to show expression and the artists face, just because. The camera is usually possitioned in a low angle shot, this gives the feeling that the artists are the dominant people within this situation since we, as the audience, are the ones listening to their music.
The lighting in this video is all the same in the sense that it only changes when it is turning from day to night. Most of the locations are outside and the only one that is inside is the subway station that is very well lit.
The content of the music video doesn't necessarily match the lyrics of the song. The lyrics indicate that the song is about life. As in life is the hardest button to button and that when you button up your shirt it is bringing something together and making it stay together. This is shown through the lyrics "now were a family, and were alright now". The beat of the song is matched by the content of the video as it is done in a way similar to stop motion.

Radiohead - Just

When the audience look at this music video they will notice that it has intelligent and subtle messages that you would consider quite conventional for the genre of music. The colour scheme that you see within the video, which are greys and browns, reflects a dull and mundane atmosphere which represents the overall mood of the music video. It has a tinge which does not allow to much colour to come through and this would connote the depressing and mood killing atmosphere of the modern day society. This would be due to the fact that all of the other people apart from the band members are dressed in grey and brown suits as though they are going to work. The only real colour is worn by the band members this could be to ensure that the audience know who are the band members or it could mean something deeper which connects to the message behind the video. All of the other people being subjected to the dull life of modern society that no longer seems to evolve into anything better and that they, as the band members, are what goes against these ideologies, being the small amount of anarchy that seeps through the cracks of ordinary life. These sort of ideologies are what would be associated with this genre of music as by the public, or people who listen to a different genre of music would find pretentious. 
When following the narrative you are able to see that it has a link to the ideology of modern society. A man whom is apart of this society has something on his mind that seems to be bothering him and when other members of the public find him they are desperate to know what is on his mind. This in the end is something which effects them all as they all lay down on the ground with blank expressions. This could mean, as they are apart of the same society, that they all have the same problem or are effected the same way by a certain ideology or just their own lives in general as they all are living the same lives continuously. This would be what the lyrics are trying to explain to the audience as they are saying that you make your choices in life and because you have made those choices you are responsible for them and if they are bad choices it's your own fault. Most people conform to the rules and regulations of society and even the government as that is whats expected of them to do. This could be the problem that everyone is suffering from in the video and all the people who are surrounding the man seems to have discovered the answer to what everyone is suffering from. All they needed was for someone to acknowledge the problem. 
Odd angles and framing are used throughout the music video as if it is trying to reflect the message or ideology of the music video. It is a mixture of performance and narrative which is constantly switching between the two. Mostly close ups and medium shots are used throughout to really see the expressions of people. This could be a convention for this particular genre as it usually takes an alternative or artsy outlook on the production. A time when a long shot it used which is predominantly at the end of the music video is presented in a high angle shot overlooking the people who are laying down, who themselves are laid out in specific way. 
The lighting within this music video is high key lighting, but due to the tinge of the overall colour scheme of the video makes the lighting look less prominent and as though it is natural day light that is giving it light. 
Radiohead are signed to many record labels and many of them are independent record labels. This could reflect the way they as a band are presented, they seem to initiate their own actions without the influence of the companies that they are signed to. They are signed to 6 labels and out of them 4 of them are independent labels. Hostess, XL, TBD, Ticker Tape Ltd, Capitol and Parlophone. The 2 labels that are not so independent are Capitol and Parlophone. Parlophone has been owned by three conglomerate companies, EMI, Warner Music Group and Columbia Graphophone Company. (Currently owned by Warner Music Group which is a cause for distribution) Capitol are a subsidiary company of the Universal Music Group and are still currently owned by them, but were created by EMI. Ticker Tape are a label that was created by Radiohead but is licensed to XL Records. Hostess Entertainment is a independent label company based in Japan. Due to the fact that they are signed to all of these labels means that they have a larger audience. 

Kate Bush - Cloudbusting 

With the blinding simplicity and whimsical tune, this video captures the audience the good old fashioned way. (though it is an old video since it was produced in the 80's). By using a very straight forward narrative and cinematography. Within this video we can see that the colour scheme is very natural, consisting of browns and greens due to long shots of landscapes and the general costume design. Behind this video there is no distinctive message that can be defined, it is blunt about what narrative it is trying to get across. Though no messages are hidden beneath the old exterior of this video, you are able to see ideologies that are both presented through the narrative and lyrics, but you are also able to see some stereotypes shine through. The inventive father whose creation is a groundbreaking devise also has the fatal flaw of drawing bad attention, almost as if it is summoning the authorities to take advantage of it or ridicule the fact that it may take away their power. The inventive farther also always seems to have facial hair and also has no spouse for unknown reasons. The inventors son, a motherless boy that enjoys his fathers work and is his apprentice whom, when the father is taken away, is left to finish the unfinished job that the father left behind. The government, who are the main antagonists in the music video, are stereotypically power hungry figures who desire nothing than to destroy the dreams and hopes of those they have control over. In this sort of narrative they would be the ones that are the captors or the hope destroyers but never seem to realise that the inventor does have a son and a potential legacy that may lead to what they were trying to prevent in the first place to become a reality anyway.(arrogant and stupid according to stereotype?) These stereotypes are in accordance to Tessa Perkins ideologies of her stereotype theory.