Music Video Treatment (in 50 words)

The unfortunate life of a man who is in trouble with the tax man and has lost all of things through editing and positioning out in the fields and on a deserted road. Presented as though its stop motion. Slow motion as well as ghosting shall also be used.

Lyric Analysis and Timing

 The Kinks - Sunny Afternoon
 

The taxman's taken all my dough (0:19)

And left me in my stately home (0:23)

Lazing on a sunny afternoon (0:27)

And I can't sail my yacht (0:31)

He's taken everything I've got (0:35)

All I've got's this sunny afternoon (0:40)

 

Potencial wealthy man is invovled. Wealthy due to

 the fact that he has a yacht, a stereotype

 that anyone who is rich has a yacht. This as well

 as a stately home, a grand english manor. 

Describing that someone has gotten into trouble with

 income taxand the authorities have taken his things away.

 Feeling sorry for himself on a sunny afternoon.

 

Save me, save me
Save me from this squeeze (0:50)
I've got a big fat momma trying to break me (0:57)

And I love to live so pleasantly (1:02)
Live this life of luxury (1:06)
Lazing on a sunny afternoon (1:14)
In the summertime, in the summertime, in the summertime (1:24)

 

This is a life that this person enjoys to live and endulge

 in so they desires to have it back again.

He also seems to go off into a rant of how their life i

sn't at all that good outside of their wealth due to

his mother. Perhaps he wanted to escape a life with his mother.

They refer to the summer in a way of longing.

Summer usually holds goods

memories rather than having the opposite effect.

 

My girlfriend's run off with my car (1:30)
And gone back to her ma and pa (1:33)
Telling tales of drunkenness and cruelty (1:38)

Now I'm sitting here (1:41)
Sipping at my ice cold beer (1:45)
Lazing on a sunny afternoon (1:50)

The girlfriend has left, adding to the list
of tragidies that is this persons life. The girlfriend
 is telling lies about the person about abuse
to make an excuse for leaving him due
 to the fact that he has lost all his money she bailed.

 

Help me, help me, help me sail away (1:59)
Well give me two good reasons (2:03)
Why I ought to stay (2:07)

'Cause I love to live so pleasantly (2:12)
Live this life of luxury (2:16)
Lazing on a sunny afternoon (2:23)
In the summertime, in the summertime
In the summertime (2:34)

After all that has happened he wishes to start a new life.

 It is in reference to the yacht which was taken

 away from him and asking no one inparticular

whether or not he should stay. Most likely being intentional

 in the sense that it gives further question as to

 who he has to talk to or who would care whether or not he left.

Ah save me, save me (2:37)
Save me from this squeeze (2:42)
I've got a big fat momma tryin' to break me (2:49)

And I love to live so pleasantly (2:54)
Live this life of luxury (2:58)
Lazing on a sunny afternoon (3:05)
In the summertime, in the summertime (3:12)
In the summertime, in the summertime (3:17)
In the summertime.(3:25)

 His fortune was spoiled by his own stupidity, money consumed him and ironically robbed him of everything he had. It is all meant in a literal sense rather than hiding behind a lot of hidden meanings. Wants top get back to his pervious good life and away from the clutches of the mother. The only way to do that is to either start anew or be successful and wealthy.
 The lyrics being a satire of his life? Seems to always be unfulfilling and miserable.  

Peer Feedback

Under the Bridge - Red Hot Chili Peppers

Good

• Cinematography
• Editing
• Narrative
• Semiotics
• Two perspectives in one shot

Bad

• Odd effect in the beginning
• Repetative

Shuffle - Bombay Bicycle Club

 

 

Good

• Live performance
• Montage edit
• Different Techniques of camera movement (Handheld)

Bad

• Unprofessional

Cudi the Kid - Steve Aoki

 

 

 

Good

•  Pase of editing was in line with the music
•  Use of editing

Bad

• Confusing

 

Previous Student Work

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What Makes a Good Product?

Form and Content

Both being the main elements which create a music video. Form gives us the basic structure in which is presented to the audience, within this is the conventional aspects which match that of the genre and hold certain ideologies. Codes are what bring meaning to the overall product, most have hidden meaning which is usually open for the audience to discover, this brings an interactive element to the product. In its most basic form which are known as semiotics in which denotation and connotation are brought to light and create meaning and ideologies. Content is what we see on the product, linking closely to Form with its hidden meanings and semiotics, it is focused on more of the technical aspects such as Cinematography, Editing, Mise en Scene and Sound.  

Some key elements that would make a good music video would be:

• Relevant content to the song on the music video.
• A good strong narrative.
• Unique in some form.
• Variety of Costumes.
• Variety of Locations.
• Artist is featured.
• Lip Syncing.
• Rhythmic editing.

Audience Feedback

Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

A website homepage for the band.

A cover for its release as a part of a digipak (CD/DVD package)

A magazine advertisement for the digipak (CD/DVD package)

Evalution

Location:

The good thing about our location is how realistic and similar it looks to the real and original video. We thought that using the college theatre would be useful as it has a projector that we could put the image on to make it more similar to the video. We also had access to the spot lights and different coloured lights to create the last sequence. It also gave us enough space to fit all the props and cast in to create the shots we needed to do.

The negative aspect of our location is that the theatre is in high demand due to it being end of term and there being lots of productions therefore the theatre is needed for them. It was difficult to find a time during the college week when we would all be available as well as the theatre and Andy the head of theatre production to help us with the lighting.

Props:

The use of the instruments created realism and made out video look stronger. Even though these props were hard to get a hold of, we improvised with these props to create different effects throughout our film. For example we used the microphone for the female singer and for the main singer, both at different times within the video.  To create the video we used similar costumes to the original video to create continuity.        

Again the negative aspect of some of the props we used was high demand. The music department was in the middle of final recordings for their coursework so all microphones and most the guitars were in use. Another negative aspect of the props were that we could not gain access to some such as a drum kit in the longshot scenes to show similarity in the reconstruction.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   

Filming:

Filming was really fun to do and it brought the full group came together. Although at some points it was hard to decide shot types and Mie-en-scene, the filming process was interesting and really enjoyable to do. It gave the group an idea that it won’t be this easy when it comes to create our own music video but it inspired us to create the best product that we can. Another good thing about physically filming a music video is we all learnt something new about filming, whether it’s how to use the video camera, how to frame a shot or realising the sound distance.

A negative aspects of filming was it was difficult to find a time that would suit everyone for filming due to some people living far away from college and not being able to stay after to film or having prior engagements and exams to filter in to the shooting schedule. Another negative aspect of filming was trying to communicate with the group and Andy the theatre manager to get the correct framing, lighting and sound due to lack of light in the theatre and the actual size of it.

Editing:

A good thing about editing is the relief of having created something that looks like the original video and to have done it to a decent standard. We found the editing process quite easy to do and found it quite enjoyable to use. A thing we have learnt about editing is to concentrate on the length of the shot for editing, for example having 2-3 seconds either side of how long we want the video to be. This would make it easier to edit when it comes to our A2 music video.

A negative aspect of editing the music video was that we signed in to one person’s account on a mac and we soon realised that we had to go to that exact mac on that person’s account to do all of the editing therefore we had to wait until that one person and that particular mac was free for us to all have a chance at editing our reconstruction.

Comparison between Original and Our Footage